Work
and
experience
Hi there, I´m Alejandro
a
- Brand Designer
- Web Designer
- Passionate
- Ideas Designer
- UI Designer
- Dreamer
Passionate about branding and marketing, I love to tell stories
by visual narratives through design.
by visual narratives through design.
Me
About
I am an interdisciplinary
designer with a
background in
Graphic Design and Marketing.
I hold a Master’s Degree in Marketing Management and Fashion and Luxury Communication, which complements my training as a designer.
Love telling stories by visual narratives through design and solving communication needs from branding, marketing and UI/UX, developing experiences that connect with people. I have experience in the creation and execution of marketing strategies in various sectors such as Fashion, Technology, Retail, Health, among others.
I am a proactive, resolute person, with analytical and strategic capacity towards an assertive communication, focused on the target market and brand positioning in the mind and heart of the consumer.
INTERESTS
Background
STUDIES
MASTER:
(MML) Dirección de Marketing y Comunicación de Moda y Lujo
ESIC Marketing and Business School
MADRID 2023
BACHELOR DEGREE:
Universidad del Cauca
POPAYÁN - 2016
CERTIFICATE
Gerencia en Marketing Digital
Universidad ICESI
Bogotá - 2022
Branding - The power of brands
Universidad UTADEO
BOGOTÁ - 2021
Skills
- Brand design
- Branding
- Marketing 360
- Digital Marketing
- Web design /Wordpress
- Packaging
- Internal Comunication
- Visual Merchandising
soft skills
- DESIGN THINKING
- USER EXPERIENCE
- LEADERSHIP
- TEAM WORKER
- EMPATY
LANGUAGES
- SPANISH: Native
- INGLES: B2
SOFTWARE
Ai
Illustrator
Ps
Photoshop
Ae
After Effects
Marketing:
- Facebook ADS
- Google ADS
- Canva
- CapCut
- Email Marketing
OFFICE:
- Word
- Excel
- PowerPoint
WORK EXPERIENCE
Throughout my career I have developed largely as a freelancer, tackling design projects for different commercial sectors such as fashion, health, consumer products, technology, fintech, professional services, among others.
I have also had the opportunity to link directly with agencies and private companies, where I have been of support in visual and strategic communication processes, strengthening digitization through the creation and development of valuable content to expand their reach and connect with their audience, improving their positioning and digital presence.
AURAL Centros Auditivos (LATAM)
Jan 2021 – May 2022 Colombia
June 2022 – Actually
Venezuela – Ecuador
Position: Marketing & Design.
- 360º marketing strategies.
- Digital marketing.
- Lead acquisition.
- Digital content creation, images and video.
- Web design and maintenance.
- Internal corporate communication.
- Event coordination.
ONCE GROUP - Agencia BTL
May 2019 – Dec 2020
Fintech Sector.
Position: Graphic Designer.
Identity design and advertising material for projects and events.
Corporate brand design and specialized event design.
Pop material design for ATL and BTL marketing campaigns.
RRSS management and handling.
ANTONIETTA S.A.S
Nov 2011 – Feb 2019
Women’s Fashion Brand
Position: Coordinator of Marketing .
Development of language, identity and graphic brand ecosystem.
Design of commercial, marketing and branding campaigns.
Design and management of experiences such as collection launches and showrooms.
Design and management of content for RRSS.
